For brands
Collaborations
Build something that matters to athletes. Not just placement, but participation within a competitive environment.
URX works with brands that aim to become part of the environment, not simply appear alongside it.
Start a collaborationFor brands
URX is not a media platform. It is a competitive environment with participants, results, and progression.
Effective collaborations do not interrupt this environment — they integrate into it.
What works
- A race, format, or series built around a clear idea.
- A product or brand naturally aligned with athlete behaviour and goals.
- A concept that can operate within the system.
We look for alignment and practical value. If the idea fits naturally within the environment, it can be developed into a strong format.
How to approach us
Describe the idea, timing, markets, and objective. We’ll assess how it fits within URX and what opportunities exist.
If there’s a strong fit, we’ll propose next steps. If not, we’ll say so.
Tell us about your collaboration
Share the essentials: brand, timing, and intended outcome. We’ll outline possible formats and next steps.
You are X©
Until you compete
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